Continuing Care Retirement Community Placement Partner
CCRCs require a different kind of placement conversation — longer timelines, entrance fee decisions, and contract structure analysis. I refer well-prepared families.
Continuing Care Retirement Communities (CCRCs) — also called Life Plan Communities — require a longer, more complex sales process than typical assisted living. Families must understand contract types (Type A, B, C), evaluate entrance fees and monthly fees, assess the continuum of care within the community, and plan for how their care needs may change over time. I have conversations with families about CCRC planning that prepare them to engage seriously with your sales team — rather than sending curious but unqualified prospects who waste your sales team’s time.
Why Partner With Erika
Contract-Educated Referrals
Families I refer to CCRCs have received a basic education on contract types, entrance fee structures, and what questions to ask. They arrive ready for a real conversation — not an introduction to the concept.
Financial Readiness Assessment
I discuss financial readiness before referring to CCRCs — including entrance fee ranges, monthly costs, and the financial review process most CCRCs require. You receive financially qualified prospects.
Right-Time Referrals
Many families think about CCRCs too late — after a health event limits eligibility. I encourage planning conversations early and refer families at the right time for CCRC entry criteria.
How It Works
Identify CCRC-appropriate families
CCRC is not right for everyone. In my intake, I identify families with the financial resources, health status, and planning mindset that makes CCRC a viable option. Most CCRC referrals are planners, not crisis responders.
Contract and financial education
I prepare families on entrance fees, contract types, financial disclosure requirements, and what to look for in a CCRC evaluation. This saves your sales team significant time in the early stages.
Coordinated community visit
I introduce the family to your community with context on why it’s a good fit — your specific continuum, location, culture, and financial model. Tours are focused and productive.
Long-term follow-through
CCRC decisions take longer than typical AL placements. I stay engaged through the decision process, helping families work through hesitations and compare options honestly.
Common Questions
Related Partnership Pages
Ready to Connect?
Whether you want to add your community to my referral network or discuss a specific family in need of placement, I’m easy to reach and respond quickly.
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