Financial Advisor Referral Partner | ErikaCrossley.com

Financial Advisor Referral Partner Program

When a client’s financial plan intersects with long-term care decisions, a senior placement specialist is the professional resource that fills the care planning gap.

Financial advisors increasingly find that long-term care planning is unavoidable in retirement planning conversations. But when a client’s parent needs placement now — or when the client is starting to think about their own future care — the specifics of Texas care costs, Medicaid, and care setting options are outside most financial advisors’ expertise. A referral to a senior placement specialist gives your client accurate, current, Texas-specific care information that protects the quality of their financial plan.

Why Partner With Erika

💰

Current Texas Care Cost Data

I work with families and facilities daily — I have accurate, current cost data for assisted living, memory care, and skilled nursing across Texas markets that no financial planning model can match.

📋

LTC Insurance Coordination

I work with families who are using long-term care insurance policies to fund placement. I help them understand how their benefits apply and what care settings their policy covers.

🔄

Bidirectional Referrals

When placement families need financial advice — particularly around LTC insurance, spend-down, or liquidating assets to fund care — I refer them to trusted financial advisors.

How It Works

1

Client has an immediate or near-term placement need

A client’s parent needs placement now, or the client is planning ahead for their own future care. You refer them to me for a care planning conversation that complements the financial planning work.

2

I provide care cost and option education

I give the family accurate, current Texas care cost data, explain the continuum of care options, and help them understand how their financial resources apply to real care decisions.

3

LTC insurance benefit coordination

For clients with LTC insurance, I help them understand how their policy benefits apply to specific Texas care settings — simplifying the benefit activation process.

4

Ongoing professional relationship

I refer back to trusted financial advisors when families I work with need financial planning support. A referral network that serves shared clients builds over time.

Common Questions

Ready to Connect?

Whether you want to add your community to my referral network or discuss a specific family in need of placement, I’m easy to reach and respond quickly.

Start the Conversation