Assisted Living Placement Partner | ErikaCrossley.com

Assisted Living Placement Partner Program

I refer pre-screened families to assisted living communities across Texas — matching residents to communities where the fit is right for both parties.

This page is for assisted living community operators, directors of sales, and marketing teams in Texas who want to build a referral relationship with an independent senior placement specialist. I work across the Houston metro and throughout Texas to match families with assisted living communities that genuinely fit their budget, care needs, and lifestyle preferences. I do not send every family to every community — I refer selectively, which means the families I bring you are qualified and the fit is real.

Why Partner With Erika

Pre-Qualified Leads

Every family I refer has been through a detailed intake conversation. I know their care needs, timeline, budget range, and geographic preferences before I contact your community.

Fast Turnaround

Many of my referrals are time-sensitive — post-hospital, caregiver crisis, or family conflict situations that need placement within days. I work quickly and expect the same from partners.

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No Pressure Model

I never pressure families toward any community. If a family chooses your community, it’s because it was genuinely the best fit — which leads to better resident retention and family satisfaction.

How It Works

1

You share your community details

Tell me about your current availability, pricing, level-of-care capabilities, and any specialties. I keep a detailed working knowledge of partner communities so I can refer accurately.

2

I match and refer

When a family’s needs match what your community offers, I make a warm introduction — briefing both sides on the situation and ensuring a smooth first conversation.

3

Family tours and decides

I coordinate tours and follow up, but the decision belongs to the family. I don’t lock families into choices or create artificial urgency.

4

Community fee at move-in

My fee is paid by the community at move-in — there is no cost to families. The fee structure is disclosed and standard in the placement industry.

Common Questions

Ready to Connect?

Whether you want to add your community to my referral network or discuss a specific family in need of placement, I’m easy to reach and respond quickly.

Start the Conversation