Residential Care Home Placement Partner | ErikaCrossley.com

Residential Care Home Placement Partner Program

Small residential care homes (Type B assisted living) often go undiscovered by families. I surface the right homes and refer families who are a genuine fit.

Small residential care homes — licensed as Type B assisted living facilities in Texas — often struggle with visibility. You don’t have a large marketing budget, you may not appear prominently in online directories, and families rarely discover you through a Google search. I maintain active knowledge of quality small homes in my service area and refer families for whom a home-like, high-ratio environment is the right fit — often seniors who are overwhelmed by large facilities, early dementia patients who thrive in small-scale settings, or families seeking a more personal care experience.

Why Partner With Erika

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Targeted Family Matching

I only refer families to residential care homes when the smaller, more personal environment is genuinely the right fit. You receive families who are seeking exactly what you offer — not as a fallback from a large facility.

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Visibility You Can’t Buy

Most small homes can’t compete with large community marketing budgets. Working with me puts you in front of families who would never have found you otherwise — at no upfront cost.

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Pre-Screened for Fit

Before I contact your home, I’ve confirmed the family’s care needs, budget, and geographic preferences are compatible with what you offer. You don’t receive tire-kickers or mismatches.

How It Works

1

Share your home’s profile

Tell me about your current residents, care capabilities, pricing, house rules, and what types of residents thrive in your setting. The more I know, the more accurately I can match.

2

Family intake and matching

When I work with a family for whom a small home is appropriate, I reach out to homes I know are a good fit — current availability, care capability, budget alignment, and location.

3

Family introduction and visit

I introduce the family to your home personally — either accompanying them on a visit or briefing them before they visit independently. Small home environments often need explanation for families accustomed to touring large communities.

4

Move-in and follow-through

My fee is paid by the home at move-in. I follow up with both the family and the home after placement to address any early transition issues.

Common Questions

Ready to Connect?

Whether you want to add your community to my referral network or discuss a specific family in need of placement, I’m easy to reach and respond quickly.

Start the Conversation