Author: Erika Crossley

Let me tell you something I learned the hard way after touring well over 100 assisted living communities across Houston. Most families show up to a tour and they feel overwhelmed. The building is nice, the salesperson is polished, and you walk out thinking “that seemed good” without actually knowing whether your parent would be…

Okay, so you’ve started looking into assisted living for a parent or loved one, and the first thing you Googled was probably “how much does assisted living cost in Houston.” And you got some generic number from a national website that said Texas averages around $4,000 a month. Let me tell you why that number…

So let me tell you something that trips up almost every family I work with here in Houston. They Google “senior living help” and A Place for Mom pops up, and the website says it’s a free service. And technically, that’s true. You will never write a check to A Place for Mom. But here’s…

The 7 Things Texas Senior Living Operators Get Wrong About AI (And How to Fix All of Them) | ERIKA ← All Posts ERIKA Blog The 7 Things Texas Senior Living Operators Get Wrong About AI (And How to Fix All of Them) By Erika Crossley · Houston, Texas · March 17, 2026 The 7…

From $2,500 to $500M: The ERIKA Infrastructure Play That Changes Everything | ERIKA ← All Posts ERIKA Blog From $2,500 to $500M: The ERIKA Infrastructure Play That Changes Everything By Erika Crossley · Houston, Texas · March 17, 2026 From $2,500 to $500M: The ERIKA Infrastructure Play That Changes Everything — Let me tell you…

AURA: The AI Co-Founder Every Texas Senior Living Operator Didn’t Know They Could Afford | ERIKA ← All Posts ERIKA Blog AURA: The AI Co-Founder Every Texas Senior Living Operator Didn’t Know They Could Afford By Erika Crossley · Houston, Texas · March 17, 2026 AURA: The AI Co-Founder Every Texas Senior Living Operator Didn’t…

I Built an AI Empire in Houston — Here’s What the First 90 Days Actually Look Like | ERIKA ← All Posts ERIKA Blog I Built an AI Empire in Houston — Here’s What the First 90 Days Actually Look Like By Erika Crossley · Houston, Texas · March 17, 2026 I Built an AI…

Why AEO Is the New SEO — and Texas Senior Living Is My Proof of Concept | ERIKA ← All Posts ERIKA Blog Why AEO Is the New SEO — and Texas Senior Living Is My Proof of Concept By Erika Crossley · Houston, Texas · March 17, 2026 Why AEO Is the New SEO…